If you’re like most gym owners, you’ve thought about starting a newsletter for your gym.
Maybe you’ve even added it to your to-do list. But before you know it, it’s 11 p.m. and time to head to bed — after all, you need to be back in the gym before the sun rises.
Once again, your newsletter is brushed aside for the more “important” day-to-day tasks of running a gym.
But what could you gain from finding time to start that newsletter you’ve talked about? Are you missing out on opportunities by not having one?
Let’s take a deep look into the benefits of having a newsletter for your gym. Maybe it’ll be just the nudge you need to start one yourself.
Why Your Gym Needs a Newsletter
When thinking about your newsletter, you’ll want to start by defining your goals. What do you want to accomplish with your newsletter?
Your goal may be to keep members up to date on events at the gym. Or maybe it’s to increase sales.
Either way, the primary goal of your newsletter should be to keep readers engaged and connected with your gym.
Your newsletter shouldn’t be another sales pitch or advertisement spamming subscribers' inboxes. Instead, it should provide ongoing value and build the creditability of your gym.
Benefits of a Gym Newsletter
A consistent newsletter allows your gym to:
- Nurture leads
- Upsell existing members
- Increase the value of your gym
- Build credibility and loyalty
- Engage at-risk members
- Keep subscribers up to date
Newsletters are one of the best ways to stay connected with members and leads alike, building relationships and increasing the credibility of your gym.
What to Include in Your Gym’s Newsletter
It's challenging to create new ideas and fresh content for your newsletter. You want your content to be engaging, relevant, and consistent, but what happens when you can’t come up with anything to write about?
We’ve put together a list of ideas to look at the next time you experience writer’s block. (Trust me, we’ve all been there).
Gym Newsletter Topics
- Gym updates (upcoming events, event recaps, closures, etc.)
- Online articles and resources
- Workout tips
- Health and wellness information
- Nutrition (research, advice, or recipes to try)
- Member spotlights
- Staff member highlights
- Class schedule
How Automation Can Help
Your mind is racing with new content ideas, and you’re ready to get your gym’s newsletter started. But wait... how do you introduce new subscribers to your newsletter (and prevent immediate unsubscribes)?
While writing the newsletter you put out will be the bulk of your work, you’ll also need to set up a few sequences to accompany it. A marketing automation tool, like UpLaunch, is a perfect solution for managing your contacts and automating these email sequences.
What Email Sequences You Need With Your Newsletter
When developing your gym’s newsletter, you’ll want to include:
1) Welcome Sequence
Your welcome sequence will introduce new subscribers to your newsletter. It will include an opt-in form for your contact to enter their information as well as a series of emails giving new readers an idea of what to expect.
2) Cold Subscriber Series
Clean up your subscriber list with a series of emails to cold subscribers. This will help decrease bounce rates and ensure you’re only communicating with those who want to hear from you.
3) Referral Campaign
The best way to gain new subscribers and grow your audience is through referrals. Create an automated sequence of messages to generate new referrals with ease.
4) Feedback Request
Ask subscribers to fill out a feedback form to generate new content topics and ideas for improvement. This ensures you produce a newsletter that provides true value to your subscribers.
An automation tool helps you handle the logistics of running a newsletter – from welcoming new subscribers to cleaning up inactive ones. That way, you can focus your time on producing valuable, timely content to help your gym grow.
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