Vision

The vision for the Martial Arts - During Free Week Campaign is to deliver an experience that will help a trial make a positive purchase decision and become a student.

Strategy

The strategy is to deploy a Turn-Key and Seamless to Manage free week follow-up system that converts a trial into a student.    

Turn-Key: This prebuilt system and marketing automation structure is based on industry best practices, and the campaign includes content that solidifies the relationship, emphasizes the value the school offers, and provides the appropriate human interaction to facilitate the purchase.

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