The Martial Arts Framework focuses on converting your leads into students.Each campaign is targeted at a different type of lead, depending on where they are in their buying decision.
The campaigns include emails, SMS messages, and staff tasks to introduce the lead to your school, create a connection, establish expertise, and communicate multiple value propositions. As an added bonus, the martial arts product also includes website landing pages with marketing copy to help capture your lead’s contact information.
The ultimate goal is triggering the lead to take the next step — either book a consultation, begin a free trial, or become a student. The frequency of communication keeps your school in regular contact with the new lead while building a connection and explaining the benefits of starting a martial arts practice.
The Martial Arts Framework includes:
.png)
Active Lead: a 21-day campaign for people who reached out and expressed interest in your school.
Appointment Booked: a 7-day campaign for leads that have an upcoming appointment with a team member.
Appointment No-Show: a 7-day campaign for leads who miss their introductory appointment
During Free Week: this campaign runs during your free trial week to keep the lead engaged and thinking about your school.
Post Free Week Follow Up: a 7-day campaign following your free week trial, encouraging the lead to join your school
Inactive Lead: a 390-day campaign for leads who don’t respond during the Active Lead Campaign. The goal is to nurture, build trust, remain engaged, and convert leads into clients.
