Overview
Opening your gym after a COVID-19 closure is a massive opportunity to turn members into brand advocates, win back former members, and attract and convert leads. The UpLaunch Reopening Framework can help you do exactly that!
Reopening successfully requires a detailed, multi-step communication plan that starts before you open your doors. It begins with your members, then expands to former members, and finally rolls out to include leads.
You are reopening your gym in a world vastly different than before. Your marketing and retention strategy should change to reflect our new reality. Your members are looking to you for information and reassurance that you're taking precautions to keep them safe. They want to know the new guidelines, if the schedule will change, and how they'll feel on that first day. Once they’re back at the gym you’ll need to keep communicating and offer motivation and encouragement so they can reestablish their healthy habits and routine. Leads and former members will be curious about how you’re handling the reopening while they look for an alternative to at-home workouts.
The Reopening Framework is a targeted version of UpLaunch that includes everything you need to reopen. Our platform will help you market your gym to former members, transition existing members back to regular training, and encourage new members as they establish healthy new habits. It’s a cost-effective way for you to try a scaled version of the UpLaunch platform before transitioning to the full version.
The Reopening Framework includes:
- Single user access to UpLaunch
- Single appointment type
- Single set of reopening campaigns
It’s not just software (although we handle the technical part too) — it’s a complete business system that includes content, design, and a marketing strategy that includes advertising.
The Reopening Framework includes landing pages and Facebook ad templates, and our UpLaunch Agency will deploy these marketing strategies for you. The copy and creative for your ads and landing pages are included in the $149 per month cost, but ad spend is an extra cost. To participate in this advertising strategy your gym needs to commit to at least $550 in advertising costs. We recommend $150 on brand awareness and $400 on lead generation and activation.
Are you a current UpLaunch subscriber gym? - If you're a current UpLaunch customer, you can access the entire campaign content for absolutely free. Just send us a note in the intercom help chat and we'll get it on your account.
*does not include the UpLaunch Agency facebook ads and landing pages.
