Sara Perry

Parents ultimately decide which martial arts school their child will attend. Use these five marketing tips to connect with them and show how your school will benefit their child's growth.

Learn how creating effective gym personas helps you better understand your target audience, tailor marketing campaigns to their needs, and attract more members to your gym.

Your New Year’s memberships are an important contributor to your overall revenue, and losing them can have a strong impact on your gym’s growth. Planning your retention strategy now will help you protect those memberships come February 1st. Let’s look at how you can attract the right members, keep them engaged, and recover them if they cancel.

Digital marketing is a must if you want to attract new students, but there’s no one-size-fits-all strategy. Successful marketing campaigns balance best practices with the unique needs of your business.

As someone running a gym and living a life outside of work, you have a lot on your plate. You need to strike your own work-life balance if you want to avoid burning out, but that’s tough if it feels like your to-do list goes on…

When you think of a gym, the first thing you picture is the equipment. The floor space and weights are all necessary, but there are many other aspects that go into running a successful CrossFit gym.

Let’s look at 8 do’s and don’ts of posting on your gym’s social media so you can create engaging content and build an online community.

Marketing is all about connecting with the right people at the right time. A personal touch helps build those relationships, but avoiding marketing automation can lead to some big mistakes.